100 Miles of Smiles

100 Miles of Smiles

Design & Marketing

Cedar Falls Tourism and Visitors Bureau needed a way a way to promote the area’s 100 miles of paved recreational trails to those outside of the Cedar Valley.


The result was the 100 Miles of Smiles campaign. We used Facebook, Twitter, and display retargeting to promote the areas trails and encouraged outdoor enthusiasts to revive a free trails guide

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