Blog

Jan 16

Are You Ready for the Social Media Evolution?

Social media has become an integral part of our lives and is constantly evolving. This makes the ever-changing realm of digital marketing a fascinating field that reflects the changing dynamics of our society. As we enter 2024, it's clear that numerous social trends are set to reshape the digital landscape.... read more →

January 16, 2024
Jordan McNamara
Uncategorized

Jun 24

11 Content Marketing Mistakes to Avoid

Every business can benefit from content marketing. In fact, one could argue that almost all marketing and advertising includes content marketing. After all, everything is content – from your website information to the email messages you send, to articles you post on your blog or videos you make. But, are... read more →

June 24, 2021
Jordan McNamara
Marketing

Jan 15

My Top 5 Books of 2020

2020 has been a wild ride – full of ups and downs, twists and turns. The year certainly brought it’s share of uncertainty, but all the unpredictability also forced clarity and rebirth. Each year I round up the top 5 books that were most influential to me through the year.... read more →

January 15, 2021
Jordan McNamara
Book Review

Sep 28

Using the Content Pyramid To Reuse and Repurpose your Content

Creating and distributing content at scale that is relevant, novel, and engaging is a daunting task. Having something new and insightful to say every day – when there is already so much noise – can be stressful for even the most seasoned marketers. It doesn't have to be that way... read more →

September 28, 2020
Jordan McNamara
Business, Marketing

Jun 17

On today's Fresh Fuel 5 Minute or Less Daily Marketing Podcast episode, Jordan McNamara from Frontier Co-op returns to discuss these two questions: What is the customer looking for, and how does your brand add value and fit in? https://freshfuelmarketing.com/podcast?offset=1594040400030

Mar 31

7 Tips on How to Remain Productive and Sane While Working From Home

Remote work can be difficult, especially when you are new to it. As a former remote employee I’ve experienced the ups-and-downs of remote work, but also the victories. Remote work can be lonely, isolating, and unmotivated at times, but it can also provide focus and clarity. Being successful at remote... read more →

Oct 30

How to Prioritize the Right Features to Maximize ROI

When you building a new product, website, or application deciding what features and functionality to include is a difficult decision to make. And the answer usually isn’t yes or no, it’s to how robust should the features be. That is where the Kano model comes in, it can help you... read more →

October 30, 2018
Jordan McNamara
Uncategorized

Apr 26

How to Lead a Successful Design Studio Workshop

When it comes to a website or app redesign it seems that everyone has an opinion but how do you capture that input and turn it into something valuable? Enter the design studio workshop. A brainstorming and idea session that allows you to gather feedback and have structured conversations about... read more →

April 26, 2018
Jordan McNamara
Design

Feb 01

My Top Five Books of 2017

Each year I round up my favorite books from the past year. This year’s list includes time-tested classics as well as new releases on leadership and wealth. 1) How to Win Friends & Influence People Originally published in 1936, and with 30 million copies sold, this book remains highly popular... read more →

February 1, 2018
Jordan McNamara
Uncategorized

Sep 27

Complete Guide to Creating Buyer Personas

What Are Buyer Personas? Personas are archetype clusters of people who exhibit similar attitudes and behavioral patterns. These patterns can include purchasing decisions, comfort with technology, customer service preferences, lifestyle, motivations, or any number of patterns. Personas can include demographic information, but that is not usually a determining factor. Why... read more →

September 27, 2017
Jordan McNamara
Marketing