AAF-Cedar Valley Digital Mediums
Problem
AAF-Cedar Valley is continuously looking to promote their events and engage with the local advertising and design community.
Solution
AAF-Cedar Valley uses email and social media to engage and share relevant information.
Through split testing and segmentation we have consistently increased our open rates. We have increased them to an average open rate of 46.94%, which is 3.5 times higher than the industry average.
Our primary goals for social media are engagement and reach. Through testing we’ve found that one of the best ways to connect with our audience is inspiration and escapism. By sharing relevant quotes and meme, we’ve consistently reached 35% of fans per post. That is 53.5% higher than similar pages.
Advertisers also love local industry gossip. So keep a close pulse on local news, and share relevant stories.
