Hottle Real Estate Branding

Art Direction

As a new real estate agent, Jared Hottle needs to establish himself as trustworthy. The branding package set out to build a complete visual identity that spoke to his values and professionalism. We worked to create a consistent brand image with everything from the logo and open house signs to social posts and business cards.


The result was a complete identity system. Starting with the logo, we explored various badges that were clean but harkened to his midwest work ethic. Exploring colors, we choose a navy and golden-yellow palette, signifying trusted and friendly. From there, we added some support brand elements and flushed out specific executions.




Business Cards

Open House Signs