Navigate Financial Planning, being a new player in the market, requires expert guidance to establish a strong brand presence and credibility. It is crucial for them to develop a comprehensive visual identity that authentically portrays their values and professionalism. This enabled them to cultivate a perception of trustworthiness among their target audience and position themselves as a reliable provider of financial planning services.
By developing a complete identity system, we created a cohesive brand image for Navigate Financial Planning. Our approach involved designing a logo that embodied their mission to help people navigate your unique journey, employing clean and meaningful iconography. Through a careful selection of navy and golden-yellow colors, we established a sense of trustworthiness and approachability. Additionally, we developed complementary brand elements and implemented them across various mediums, ensuring consistency and effectiveness in communicating their services
