Google’s New SERP Layout: What You Need to Know
Mar 24
While it’s still too early to tell, early indications suggest the updated SERP is generally a good thing. It means more consistent ads across all platforms and higher click-through rates. http://www.farreachinc.com/blog/far-reach/2016/03/24/google-s-new-serp-layout-what-you-need-to-know

Google’s New SERP Layout: What You Need to Know

Search results pages have long had ads in the right sidebar. However, Google recently began rolling out an updated design for their search engine results pages, or SERPs for short.

The updated design removed the right sidebar ads from the results page and added a fourth ad above the organic results. (It’s worth noting that Google didn’t remove the knowledge panel from the sidebar.)

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