Have different agencies tackling multiple parts of your digital strategy? It may be time to consider if you are in need of an Agency of Record.
It’s hard to ignore the growing importance of having a digital presence with statistics showing American adults spend more time online than they do watching TV. If you are like most brands, you have a website, participate in social media, blog, and run display ads. Each of these might be managed by a different advertising agency. However, it may be time to consider the benefits of having a Digital Agency of Record (AOR). http://www.farreachinc.com/blog/far-reach/2014/01/16/benefits-hiring-digital-agency-record