In the connected age, brand authenticity is essential if you want to create a lasting relationship with your customers. Customers shouldn’t be loyal to brands; brands should be loyal to customers. http://www.farreachinc.com/blog/far-reach/2015/10/14/design-with-authenticity-in-mind Design with Authenticity in Mind October 14, 2015 Jordan McNamara Uncategorized I recently attended the AAF Central Region Conference in Kansas City. Although there was no official theme, the presentations all had a common thread: Authenticity is essential to your brand. Design can be used to promote authenticity. Read Article
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