Design with Authenticity in Mind
Oct 14
In the connected age, brand authenticity is essential if you want to create a lasting relationship with your customers. Customers shouldn’t be loyal to brands; brands should be loyal to customers. http://www.farreachinc.com/blog/far-reach/2015/10/14/design-with-authenticity-in-mind

Design with Authenticity in Mind

I recently attended the AAF Central Region Conference in Kansas City.

Although there was no official theme, the presentations all had a common thread:

Authenticity is essential to your brand.
Design can be used to promote authenticity.

Read Article 

About The Author

I believe in the power of taking complex problems and creating big ideas that are compellingly simple, holistically pushing every idea to the extreme.