What are Facebook dark post?
In essence a dark post is a facebook unpublished post only select targeted people can see. They don’t appear in your timeline and are only shown to who you target, allowing you to post specific content without bothering the rest of your fans. That is it’s a news feed ad that doesn’t appear on your page’s timeline. They are highly effective at reaching a targeted segment of your audience.
Imagine your run the Facebook page for an regional Ice Cream Shop and three of your stores are offering a new flavor. By using dark posts your could target only the fans who live near the 3 stores offering the new flavor. Which would make sure your fans are only seeing relevant content and two customers don’t arrive at your other locations expecting to find the new flavor.
Dark posts have lots of uses and can be targeted using any of the regular means found in Facebook’s ad manager including, location, language, education, marital status, hobbies, and much more.
Dark posts work great as a method to A/B test. Because it’s not displayed on your timeline you can post the similar content multiple times with changes to the copy or image to see which one performs best. Also they don’t appear on your timeline they don’t affect your facebook algorithm rank. Because Facebook has an algorithm behild which posts show up in your followers news feed, dark posts help to verify that a post will perform well without hurting your edgerank.
- Targeted posts mean higher conversions
- Limits over posting
- Ability to A/B test posts
- Highly effective
Next time you are looking to reach a subset of your audience try Facebook Dark Posts!
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