Last month I presented Mobile First and What It Means for Your Business at BarCampCV an un-conference for entrepreneurs, creatives, and techies. Often designers and develops discuss the reasons why web teams should go mobile first. However, the talk laid out why mobile first benefits business and why marketing managers should expect it.
With over 1,200 petabytes of information of the Internet and 148 million U.S. smartphone owners mobile is more important now than ever. Facebook, Google Adobe, and many more companies have started taking a mobile first. Eric Schmidt, Google Chairman says, “Google programmers are doing work on mobile applications first, because they are better apps and that’s what top programmers want to develop”. Mobile First is the process of making mobile a priority rather than an afterthought in order to capitalize the growth and opportunities of the medium.
Mobile Growth leads to Opportunity
Mobile usage is growing exponentially, there are more than 1 million Android devices activated every day. That is more than there are children born everyday, and that number doesn’t include Apple devices, Nooks, or Kindles. Furthermore, on average more than 30% of a website’s traffic is from mobile devices. Which will only continue to grow as desktop continues to decline (Desktop use has decreased more than 20% since 2008).
Mobile has proven to be viable source of revenue for companies like Amazon, which has seen more than $1 billion dollars in revenue from mobile purchases. In addition, Google has seen triple digit growth in mobile search, and Pandora reports than 50% of their users access the service from their phone. Mobile is extremely important for email marketers, as 70% of mobile users have accessed email on their device. With statics like this it is important that marketers email’s are mobile friendly and link to responsive sites.