The days of writing for SEO bots over people are long gone. Google’s algorithm is complex enough to spot when someone is trying to game the system. Instead Google rewards sites that answer the users question, they can see at which site a search stops and when a user quickly bounces from a site.
“It’s far more effective to create useful, meaningful, and relevant content for your audiences. In other words, write for people, not search engines.” http://www.farreachinc.com/blog/far-reach/2015/07/16/no-joke-seo-best-practices-for-2015
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