Mar 15
How to Track Outbound links_Mouse Finger Pointer

Are You Tracking Outbound Links?

Have you ever wondered how many people actually click on the social profiles in your footer? Or how many people click the outbound links you share in your blog posts? Setting up outbound link tracking only takes a few minutes to put in place. Yet, the data can help you... read more →
Feb 23
Feb 14
Are You Sending Graymail?

Are Your Emails Graymail?

If your inbox is anything like mine it’s filled with emails you signed up for but never really wanted. This is called graymail. It falls somewhere between welcome emails and spam. Maybe you signed up for a rewards card or downloaded an ebook and subscribed to the company email list... read more →
Jan 31
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Dec 29
Five Books You Need to Read in 2017

Five Books You Need to Read in 2017

Here are a few of my favorite books from 2016 that should make their way into your library in 2017. Most of the books focus on entrepreneurship, leadership, culture, or some combination of the three. 1.) Extreme Ownership Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink... read more →
Nov 30

Start Deleting Inactive Email Subscribers

You have a massive email subscriber list, and that's a metric you are proud of. However, how many people open your emails? It may be time to remove some of those inactive subscribers. Why Should You Delete Inactive Subscribers Unopened Emails Decrease Deliverability Having too many unopened emails looks bad... read more →