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We all remember those black and white QR codes, that gained popularity about 7 years ago. They gained popularity among brands and marketers due to their ability to store a variety of information including URLs and contact information. And we certainly remember their terrible implementation. Luckily, they disappeared as quickly... read more →

Content creation is at the heart of inbound marketing, but are you getting the most out of your articles? While there is a time and place for articles that cover a fad or newsworthy topic, they tend to be short-lived. Posts like “What You Need to Know About Google's Algorithm... read more →

There are two schools of thought when it comes to marketing, outbound and inbound. In traditional, or outbound marketing, companies use marketing tactics that are interruptive. These tactics look to push their message out. These techniques have become saturated and are generally not cost effective. Inbound marketing takes the opposite... read more →

Have you ever wondered how many people actually click on the social profiles in your footer? Or how many people click the outbound links you share in your blog posts? Setting up outbound link tracking only takes a few minutes to put in place. Yet, the data can help you... read more →

If you are looking to reach 18-34-year-olds then Snapchat is the place to be. However, the platform’s quirks can make it hard to grow your audience. With no suggested users list, no in app discovery, and lack of hashtags or sharing, Snapchat offers some unique challenges to growing your audience.... read more →

If your inbox is anything like mine it’s filled with emails you signed up for but never really wanted. This is called graymail. It falls somewhere between welcome emails and spam. Maybe you signed up for a rewards card or downloaded an ebook and subscribed to the company email list... read more →

I get it, social media management is very time consuming, and there is seemingly a new platform every day. While cross-posting might seem harmless, it isn’t the best choice for your brand. And it doesn't work. What is Cross Posting? Cross-posting is sharing the same content across many social media... read more →

In an effort to grow my audience, I’ve recently began republish some of my blog posts on sites like Medium and LinkedIn. More reach and more content, means more opportunities to be found. Also,native content tends to performs better. Native content also allows for virality, this is especially true on... read more →