Blog

Dec 29
Five Books You Need to Read in 2017

Five Books You Need to Read in 2017

Here are a few of my favorite books from 2016 that should make their way into your library in 2017. Most of the books focus on entrepreneurship, leadership, culture, or some combination of the three. 1.) Extreme Ownership Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink... read more →
Nov 30
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Start Deleting Inactive Email Subscribers

You have a massive email subscriber list, and that's a metric you are proud of. However, how many people open your emails? It may be time to remove some of those inactive subscribers. Why Should You Delete Inactive Subscribers Unopened Emails Decrease Deliverability Having too many unopened emails looks bad... read more →
Nov 17
Nov 15
Nov 11
Custom Domain Email

Are You Using a Custom Email Domain?

When you were first starting out the companyname@gmail.com got the job done, as it was quick and free. However, now that you revenue coming in it’s time to upgrade to a legitimate  and more professional email address. While going from companyname@gmail.com to yourname@yourcompany.com might seem like a small detail it... read more →
Aug 04
Jul 21
Google Analtyics UTM

Are you using UTM parameters?

Urchin Tracking Module, or UTM for short, is a parameter marketers can add to the end of an URL. The parameter sends data back to Google Analytics once a link is clicked. Google has built in functionality to track referral channels but it can be challenging to tell which source... read more →
Jun 16
Marketers are Secretly Scientists

Marketers are Secretly Scientists

It’s time you start running your marketing like a fifth grade science experiment. While you probably have some fancy degree from a wonderful liberal arts college, all you really need to be a good marketer is a basic understanding of how to run a science experiment. While in traditional advertising... read more →
Jun 09
Jun 07

A Handy Guide on Forming an LLC in Iowa

Forming an Limited Liability Company in Iowa is a relatively simple process and it that can help provide legal separation between you and your company. Disclaimer: I am not a lawyer, this is just one entrepreneur's journey on forming an Limited Liability Company in Iowa. Disclaimer 2: Lawyers are nice... read more →