Jan
18
Email marketing still has one of the highest ROIs of any medium. It’s a proven method for connecting with customers and building relationships. Despite this, on average email lists degrade over 20% percent per year. As an email marketer, you want to keep your lists healthy and growing. With already...
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Jan
10
As a marketer you want to provide our website visitors the best possible experience. But from time to time URLs get mistyped or changed resulting in a 404 error. Despite your best efforts to set up redirects and test for broken links, human errors occur. When a user visits a...
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Jan
03
Setting up site search in Google Analytics only takes a few seconds to setup but can add tons of value in understanding your users needs, motivations, and behaviors. The site search functionality allows you to capture what users type into the search bar on your website. Marketers spend a lot...
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Dec
29
Here are a few of my favorite books from 2016 that should make their way into your library in 2017. Most of the books focus on entrepreneurship, leadership, culture, or some combination of the three. 1.) Extreme Ownership Extreme Ownership: How U.S. Navy SEALs Lead and Win, by Jocko Willink...
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Nov
30
You have a massive email subscriber list, and that's a metric you are proud of. However, how many people open your emails? It may be time to remove some of those inactive subscribers. Why Should You Delete Inactive Subscribers Unopened Emails Decrease Deliverability Having too many unopened emails looks bad...
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Nov
17
Nov
15
In the book EntreLeadership Dave Ramsey discusses making the most of time management and organization. Have you ever had day when you get home and you are exhausted, but when look back at the day not really sure what you did? Working without any progress towards your goals drains you....
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Nov
11
When you were first starting out the companyname@gmail.com got the job done, as it was quick and free. However, now that you revenue coming in it’s time to upgrade to a legitimate and more professional email address. While going from companyname@gmail.com to yourname@yourcompany.com might seem like a small detail it...
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Aug
04
Jul
21
Urchin Tracking Module, or UTM for short, is a parameter marketers can add to the end of an URL. The parameter sends data back to Google Analytics once a link is clicked. Google has built in functionality to track referral channels but it can be challenging to tell which source...
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