“It’s far more effective to create useful, meaningful, and relevant content for your audiences. In other words, write for people, not search engines.” http://www.farreachinc.com/blog/far-reach/2015/07/16/no-joke-seo-best-practices-for-2015
Insights from interviews and secondary research can help you prioritize features. This helps ensure you’re not building attractive features at the expense of basic features or overdeveloping those basic features. http://www.farreachinc.com/blog/far-reach/2015/05/21/product-feature-prioritization-the-key-to-saas-profitability
The homepage of your website should be tailored to your goals. Strategic and practical, your website goals should be tracked and measured. However, too often the homepage becomes a mess of competing messages and offers that don’t align with company goals. http://www.farreachinc.com/blog/far-reach/2014/03/06/carousels-dont-convert
It’s hard to ignore the growing importance of having a digital presence with statistics showing American adults spend more time online than they do watching TV. If you are like most brands, you have a website, participate in social media, blog, and run display ads. Each of these might be managed by a different advertising agency. However, it may be time to consider the benefits of having a Digital Agency of Record (AOR). http://www.farreachinc.com/blog/far-reach/2014/01/16/benefits-hiring-digital-agency-record
Home usage of personal computers continues to decline, while access to mobile sites is seeing triple-digit growth. This switch has companies like Google and Facebook taking notice and developing for mobile first and web second. http://www.farreachinc.com/blog/far-reach/2013/08/01/top-4-strategic-reasons-mobile-first
