Email marketing still has one of the highest ROIs of any medium. It’s a proven method for connecting with customers and building relationships. Despite this, on average email lists degrade... read more →
As a marketer you want to provide our website visitors the best possible experience. But from time to time URLs get mistyped or changed resulting in a 404 error. Despite... read more →
Setting up site search in Google Analytics only takes a few seconds to setup but can add tons of value in understanding your users needs, motivations, and behaviors. The site... read more →
Here are a few of my favorite books from 2016 that should make their way into your library in 2017. Most of the books focus on entrepreneurship, leadership, culture, or... read more →
You have a massive email subscriber list, and that's a metric you are proud of. However, how many people open your emails? It may be time to remove some of... read more →
In the book EntreLeadership Dave Ramsey discusses making the most of time management and organization. Have you ever had day when you get home and you are exhausted, but when... read more →
When you were first starting out the companyname@gmail.com got the job done, as it was quick and free. However, now that you revenue coming in it’s time to upgrade to... read more →
Urchin Tracking Module, or UTM for short, is a parameter marketers can add to the end of an URL. The parameter sends data back to Google Analytics once a link... read more →