Author Archive for Jordan McNamara

About Jordan McNamara

I believe in the power of taking complex problems and creating big ideas that are compellingly simple, holistically pushing every idea to the extreme.

Insights from interviews and secondary research can help you prioritize features. This helps ensure you’re not building attractive features at the expense of basic features or overdeveloping those basic features. http://www.farreachinc.com/blog/far-reach/2015/05/21/product-feature-prioritization-the-key-to-saas-profitability

Mobile Growth and What It Means for Your Business

Last month I presented Mobile First and What It Means for Your Business at BarCampCV an un-conference for entrepreneurs, creatives, and techies. Often designers and develops discuss the reasons why... read more →

The homepage of your website should be tailored to your goals. Strategic and practical, your website goals should be tracked and measured. However, too often the homepage becomes a mess of competing messages and offers that don’t align with company goals. http://www.farreachinc.com/blog/far-reach/2014/03/06/carousels-dont-convert

Top 5 responsive Frameworks

5. MailChimp Pattern Library The 8 grid system developed by the MailChimp team really isn’t a framework and isn’t meant to be download as a … However, it can be... read more →

February 1, 2014
Jordan McNamara
Uncategorized

It’s hard to ignore the growing importance of having a digital presence with statistics showing American adults spend more time online than they do watching TV. If you are like most brands, you have a website, participate in social media, blog, and run display ads. Each of these might be managed by a different advertising agency. However, it may be time to consider the benefits of having a Digital Agency of Record (AOR). http://www.farreachinc.com/blog/far-reach/2014/01/16/benefits-hiring-digital-agency-record

Home usage of personal computers continues to decline, while access to mobile sites is seeing triple-digit growth. This switch has companies like Google and Facebook taking notice and developing for mobile first and web second. http://www.farreachinc.com/blog/far-reach/2013/08/01/top-4-strategic-reasons-mobile-first