Author Archive for Jordan McNamara

About Jordan McNamara

I believe in the power of taking complex problems and creating big ideas that are compellingly simple, holistically pushing every idea to the extreme.

Four social networks you haven’t heard of but need to be paying attention to.

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Then you can focus on creating a product that meets the target’s needs perfectly. This enables you to build a better product, charge more for it, and market it more effectively. http://www.farreachinc.com/blog/far-reach/2016/01/14/get-niche-or-die-trying

"The first step in choosing the right digital agency is deciding what kind of relationship you’re looking for." http://www.farreachinc.com/blog/far-reach/2015/12/02/partner-vs.-vendor-how-to-choose-the-right-digital-agency

Features are guilty until proven innocent. Verify the feature provides value, think through the idea, and talk about it with your team. http://www.farreachinc.com/blog/far-reach/2015/11/12/building-product-features-users-will-actually-use

Are These Twitter’s Final Hours?

Okay, maybe it’s not that bad but, Twitter is definitely looking to reinvent itself. While Twitter may be one of the few social networks that is actually, well, still social,... read more →

November 5, 2015
Jordan McNamara
Uncategorized

Using Facebook Dark Posts to Level Up Your Social Media Game

What are Facebook dark post? In essence a dark post is a facebook unpublished post only select targeted people can see. They don’t appear in your timeline and are only... read more →

October 28, 2015
Jordan McNamara
Uncategorized

In the connected age, brand authenticity is essential if you want to create a lasting relationship with your customers. Customers shouldn’t be loyal to brands; brands should be loyal to customers. http://www.farreachinc.com/blog/far-reach/2015/10/14/design-with-authenticity-in-mind

Usability testing can uncover what steps in your process are unclear and which are intuitive. http://www.farreachinc.com/blog/far-reach/2015/08/13/product-usability-testing-use-it-or-lose-it

“It’s far more effective to create useful, meaningful, and relevant content for your audiences. In other words, write for people, not search engines.” http://www.farreachinc.com/blog/far-reach/2015/07/16/no-joke-seo-best-practices-for-2015

Insights from interviews and secondary research can help you prioritize features. This helps ensure you’re not building attractive features at the expense of basic features or overdeveloping those basic features. http://www.farreachinc.com/blog/far-reach/2015/05/21/product-feature-prioritization-the-key-to-saas-profitability

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