Jordan McNamara | A Blog About Growth Hacking

Using Facebook Dark Posts to Level Up Your Social Media Game

What are Facebook dark post? In essence a dark post is a facebook unpublished post only select targeted people can see. They don’t appear in your timeline and are only shown to who you target, allowing you to post specific content without bothering the rest of your fans. That is... read more →

October 28, 2015
Jordan McNamara
Uncategorized

In the connected age, brand authenticity is essential if you want to create a lasting relationship with your customers. Customers shouldn’t be loyal to brands; brands should be loyal to customers. http://www.farreachinc.com/blog/far-reach/2015/10/14/design-with-authenticity-in-mind

Usability testing can uncover what steps in your process are unclear and which are intuitive. http://www.farreachinc.com/blog/far-reach/2015/08/13/product-usability-testing-use-it-or-lose-it

“It’s far more effective to create useful, meaningful, and relevant content for your audiences. In other words, write for people, not search engines.” http://www.farreachinc.com/blog/far-reach/2015/07/16/no-joke-seo-best-practices-for-2015

Insights from interviews and secondary research can help you prioritize features. This helps ensure you’re not building attractive features at the expense of basic features or overdeveloping those basic features. http://www.farreachinc.com/blog/far-reach/2015/05/21/product-feature-prioritization-the-key-to-saas-profitability

Mobile Growth and What It Means for Your Business

Last month I presented Mobile First and What It Means for Your Business at BarCampCV an un-conference for entrepreneurs, creatives, and techies. Often designers and develops discuss the reasons why web teams should go mobile first. However, the talk laid out why mobile first benefits business and why marketing managers... read more →

The homepage of your website should be tailored to your goals. Strategic and practical, your website goals should be tracked and measured. However, too often the homepage becomes a mess of competing messages and offers that don’t align with company goals. http://www.farreachinc.com/blog/far-reach/2014/03/06/carousels-dont-convert

Top 5 responsive Frameworks

5. MailChimp Pattern Library The 8 grid system developed by the MailChimp team really isn’t a framework and isn’t meant to be download as a … However, it can be extremely helpful in working with the flow and interface of responsive sites. 4. Less Foundations One of best things about... read more →

February 1, 2014
Jordan McNamara
Uncategorized

It’s hard to ignore the growing importance of having a digital presence with statistics showing American adults spend more time online than they do watching TV. If you are like most brands, you have a website, participate in social media, blog, and run display ads. Each of these might be managed by a different advertising agency. However, it may be time to consider the benefits of having a Digital Agency of Record (AOR). http://www.farreachinc.com/blog/far-reach/2014/01/16/benefits-hiring-digital-agency-record

Home usage of personal computers continues to decline, while access to mobile sites is seeing triple-digit growth. This switch has companies like Google and Facebook taking notice and developing for mobile first and web second. http://www.farreachinc.com/blog/far-reach/2013/08/01/top-4-strategic-reasons-mobile-first