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While your headline only represents a small portion of your email, blog, or post, it has the potential to make or break it. After analyzing numerous A/B tests of email campaign subject lines, it clear that subject lines with a higher a emotional marketing value (EMV) perform better. Emotional headlines... read more →

Four social networks you haven’t heard of but need to be paying attention to New... read more →

Okay, maybe it’s not that bad but, Twitter is definitely looking to reinvent itself. While Twitter may be one of the few social networks that is actually, well, still social, it’s fan base and stock prices are dwindling. As new social networks like Snapchat and Kik continue to grow in... read more →

What are Facebook dark post? In essence a dark post is a facebook unpublished post only select targeted people can see. They don’t appear in your timeline and are only shown to who you target, allowing you to post specific content without bothering the rest of your fans. That is... read more →